This video was created to help My Blueprint Wills explain to customers why a "Life Interest in Property Trust" is a good option when it comes to owning your own home.
This needed to be easy to understand and help people realise it's important to make sure they are protected in the ownership of their property. Simple graphic devices were created alongside a set of diverse characters to break down the more complex parts of the script.
As there were no brand guidelines, I selected a colour palette based on the client's logo. This tied nicely into directing the audience to the client's website, showing them as safe pair of hands when it comes to wills and estate planning.
I also provided the client with a PDF that could be handed out, giving people the information in an accessible, easy to digest format.
This needed to be easy to understand and help people realise it's important to make sure they are protected in the ownership of their property. Simple graphic devices were created alongside a set of diverse characters to break down the more complex parts of the script.
As there were no brand guidelines, I selected a colour palette based on the client's logo. This tied nicely into directing the audience to the client's website, showing them as safe pair of hands when it comes to wills and estate planning.
I also provided the client with a PDF that could be handed out, giving people the information in an accessible, easy to digest format.
Catherine Cardus (Director, My Blueprint Wills): "I absolutely love the theme, production and the narrative of the story."